Digital Internet Advertising: Contextual Ads
You all may notice there are a whole lot of banner ads out there. Some are really successful, others bombard their users. In order to have a successful banner advertisement, it is imperative to place them in context to what the user is reading. By matching up with the keywords and certain content sites, we serve a particular algorithm which can sift through our banner database and display the one that makes the most sense to the end-user.
Contextual advertising works best in a social networking environment, such as news feeds where we can embed relevant ads into the stream to open up more possibilities that the ad performs its best. By this special kind of embed, the ads can become part of the page's design and "blend" in so that the user is almost not aware of it until after it is viewed and consumed.
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